![]() You don’t have to pay to access the power of social media. Accesses an ever-growing network FOR FREE But though the root causes of these challenges might change-from lack of diversity to a desire for remote work to a growing need for purpose-here’s what doesn’t: social media remains the best way to show candidates and employees that they can find what they’re looking for with you. The Great Resignation, remote work, retention problems. Builds an employer brand that can withstand even the craziest of changes An effective social recruiting strategy increases the effects of your employer brand, which in turn increases the effects of all your recruiting efforts. Social recruiting doesn’t work in a vacuum. Boosts the effectiveness of your job boards With an attractive employer brand, you can catch the attention of candidates that aren’t even looking for a job. But they are on social media (a logical deduction: 90.71% of mobile users are active on social media). Here are just some of the many benefits of social media recruiting. Social media recruiting is a powerful employer brand tool that can increase the effectiveness of all your recruiting efforts. Social media is far more than just another way to share your open jobs. If social media isn’t actively a part of your recruiting strategy, you’re missing out. This is the comprehensive primer on social media for busy talent acquisition employer branding pros who want to start reaching great talent on social media today- no social media marketing degree required.īut first, at this point, you’re probably wondering. But just as wisely, you want to know what it’s really going to take before diving in. This guide is for talent professionals like you who wisely suspect they can be reaching more talent, expanding employer brand awareness, and ultimately converting more quality candidates into applicants on social media. The number one cause of death for any new endeavor: never starting. Whether you hope to expand an existing program or are just getting started, this guide is meant to orient you to where you are on your roadmap, decide where you’re headed, and determine which step to take next. Knowing what to do, and what not to do, can make or break your social media recruiting efforts. New social platforms are popping up every few years, and established social networks are growing more complex. Social media recruiting is the art and science of finding, attracting, engaging, and hiring job candidates through social media-and it has never been more essential.
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